“Advance Riken has made a firm policy to go ahead full-fledged with the oxygen/nitrogen PSA business in the emerging countries, and is now in contact with several companies in China and Taiwan. Tsuji president is enthusiastic to say, “We plan to make PSAs of our brand made in mainland China and sell them to such countries as India, Thailand or Vietnam, wishing to start within this year if possible.”

The reason why the company reinforces its overseas business is that no high expectation can be placed on the domestic market from now, and that the small nitrogen PSA of number-controlled type has been selling well since 2009 when launched into market.

Tsuji is confident that the PSA can be competitive in the market of the emerging countries with a view to technology and performance.

The cumulative number of the PSA sold was more than 80 units. The PSA is characteristic in its low cost for expansion of plant. You can get more efficient performances by only adding an adsorption column unit even if your gas consumption increases. Patents have already been obtained in China, Hong Kong and Taiwan because the company had been looking ahead to the Asian market at the early stage of development.

Three concrete strategies for the market development include; Granting/selling of license; Consigned production (OEM contract); Agency agreement.

The president says, “We have received a few proposals and requests for partnership from the local enterprises in Shanghai and other people around there. We intend to proceed with negotiations with four prospective companies including those in actual relations now.”

Incidentally, the moment of the above-mentioned negotiations was just before the demonstration of the Senkaku Island (Chinese: Diaoyutai) issue. There was no feeling of risk due to the outbreak then. However, he felt that it gave a realistic reminder about the abnormal economy in China. He describes that only Foxconn Technology Group (Hon Hai Precision Industries Group) is busy working for Apple and the others seem to be suffering poor business now in the Chinese electronic industries. Having heard that their export business particularly to Europe is worst, he anticipates that the depression in China will force the Japanese economy to be involved.”