Daihen drew up its new three-year mid-term business plan for the period from 2012 to 2014. The company targets sales exceeding 110 billion yen (sales for this term ended in March of 2012 was 92.9 billion yen), with operating profit ratio exceeding 6%, and ROE exceeding 8% in the end.

The business plan called “DAIHEN Value 2014,” of which the focal point is development of the company’s unique products. What it means is Daihen to develop its unique products meeting customer demand and differing obviously from others’ products. According to Daihen, it recognized the importance of its unique products developed on its own to differentiate them from others’, due to that its next generation digital inverter welding machine “Welbee inverter series” of which welding capacity was greatly improved with installing its own LSI system for welding control recorded 5 times of units of sales.

With these views, Daihen is planning to market series of its new unique products “Daihen Value” in each electric power, welding mechatronics, and semiconductor segments to achieve the goal.

The company sets the goal regarding sales of new products at 20 billion yen for total, including 6 billion yen for sales in power products business segment, 8 billion yen in welding & mechatronics business segment, and 6 billion yen in advanced component business segment. Investment will amount to 5 billion yen for development of new products and total 10 billion yen for development other things.

New products in welding & mechatronics segment will be developed with focusing on that “developing new welding method,” “developing semi-automated welding machine meeting the demand of users in developing counties,” and “developing welding robot of easies handling in the world.

To secure a resource for development, Daihen will improve efficiency for design and production to increase production efficiency, shorten total lead time, and reduce cost standard, whereby around 3 billion yen will be generated.